Bendel Communications International

Results-oriented marketing solutions for destinations, hotels & tour operators worldwide.


Publishing Note

Peggy contributed to Bill Baker's “City Branding: Theory and Cases,” published in the UK by Palgrave Macmillan in 2010.

'It's a Crisis! NOW what?'

"It’s a Crisis! NOW what?" is the first step-by-step crisis communications handbook for the global tourism and hospitality industry.

Get ready: there’s a crisis in your future! Destinations, airlines, cruise lines, hotels and tour operators: no tourism entity is immune from crisis, as many have already learned, to their dismay.

What will it be?

  • Accident or Death
  • Civil unrest
  • Crime
  • Earthquake
  • Economic crisis
  • Embezzlement
  • Epidemic
  • Flooding
  • Food poisoning
  • Hurricane / Typhoon
  • Kidnapping
  • Legislation
  • Plane crash
  • Terrorism
  • Wildfire
  • ?????

Following the seven principles in this book will put your mind at ease – and keep your good reputation and thriving business intact.

You learn:

  • Four simple steps to create an effective crisis communications plan
  • What you should ALWAYS to do first
  • What you must NEVER to say to the media
  • How to prioritize your audiences
  • Which social media tactics are best for you
  • The most important step when the crisis is over!

Give a copy to every member of your staff, your Board, your partners and stakeholders!

About the Author

Peggy Bendel is a globally-recognized expert in travel marketing, crisis communications and media training, and has worked for clients around the world, from Australia to Arizona, California to Chile, South Africa to Sweden.

A principal in the seminal I Love New York campaign, Peggy joined Development Counsellors International (DCI) to handle public relations for the Australian Tourist Commission’s (now Tourism Australia) iconic “Shrimp on the Barbie” campaign.

Many of the crises outlined in "It's a crisis! NOW what?" have been managed personally by Peggy; other situations reflect the expertise of her colleagues and peers around the world

Recognized with a "Lifetime Achievement" award by the Hospitality Sales and Marketing Association International, Peggy is a frequent speaker at conferences and workshops, and contributes to a range of industry publications, including Travel Marketing Decisions, PR Tactics and O'Dwyer's PR Report. She has been profiled in a variety of international media, most recently in Austria, Canada and Portugal.

She sits on the Boards of the Association of Travel Marketing Executives (ATME), the Public Relations Society of America's (PRSA) Travel & Tourism section, and Ecology Project International, and is a member of the Society of American Travel Writers (SATW), the American Indian Alaska Native Tourism Association (AIANTA) and other industry organizations.

A frequent speaker at conferences around the U.S. and internationally on the topics of branding, crisis communications, marketing and public relations, Peggy is also an experienced media coach and presentation trainer.

Now Available on!

Click here to learn more about it.

Contact Us

Phone: 917.969.9919
Peggy Bendel's email:
Skype: peggybendel


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